Postal Rate Hike Coming: Direct Mail Tips

Posted by on Feb 17, 2017 in Blog | No Comments

Thinking about doing direct mail? A postal rate hike is on it’s way. Beat the hike and act now.

Target your best customers with direct mail!

We hear it over and over again: It’s becoming harder and harder to reach my target audience. Have you considered direct mail? Everyone checks to their mailbox. Catch their attention with your irresistible offer.

Whether you want to reach a specific demographic (ie: women with young children) or particular neighborhoods, direct mail can be very effective.

Here are a few tips to make your campaign powerful.

1) Include your irresistible offer on both sides of your piece

2) Keep it simple. Grab their attention with a big headline.

3) Talk about benefits. Tell your customer what you can do for them.

4) Use an expiration date. Make it a limited time offer.

5) Think in threes. Campaigns work better than sending out a single piece.

Direct mail is up 8.3% and it’s no wonder. It works! Customers will see your message PLUS print registers a specific part of your brain making it more real, more memorable and more impactful.

Need help with your next direct mail campaign? Contact Tomlinson Design & Advertising — we specialize in print marketing.