Why Physical “Thank You Notes”​ Help Your Sales

Posted by on Feb 17, 2017 in Blog | No Comments

One of the simplest things you can do to increase your bottom line is: “Say ‘thank you’. Go all the way with custom thank you notes. . . and mail them.

A genuine ‘thank you’ note from anyone is rare these days. This is probably because we are all in a hurry — communicating in snippets on our phones or hiding behind our computer screens. You are probably already in the habit of sending thank you notes via email after high-stakes meetings, but very few of us are taking the time with something physical in the mail.

Did you know that a tangible note registers in a different part of the brain making it more memorable.

There are a few reasons why physical thank you notes (yes, with a stamp and in the mail!) will get you noticed:

Simply, not many people are sending thank you notes in the mail anymore.

When was the last time you received a thank you note in the mail? It’s one of the simplest and easiest ways to differentiate yourself from the competition. We communicate so often through technology and social networks that mailing a heartfelt note is different and unique. Stand out from the crowd!

Email thank you notes can feel more like spam than gratitude.

It takes 5 seconds to send an email thank you and we’re all doing it. A physical thank you note takes 30 seconds longer (+ the small cost of a card, envelope, and stamp), but has a far greater impact on the receiver and the sender. It doesn’t have to be long in order to make them feel like you truly care.

A simple message that you can use is this: “Dear Joe, Thanks so much for your business. We sincerely appreciate your confidence in our services. Let us know if there is anything else we can do for you. Thanks a million.”

You don’t need to go into a lengthy adjective filled essay for someone to note your appreciation. Be concise and specific and SINCERE. They will feel appreciated AND blessed, which is essential to a strong relationship.

Physical thank you notes give the recipient reason to communicate with you again. This might sound crazy, but we’ve received email thank yous just for sending our physical thank yous in the mail! People go out of their way to say, “Wow, that was really nice. Thanks for a great meeting and we’re looking forward to meeting again.”

If you believe that sending physical thank yous in the mail are worthwhile, you now have to think about instilling this habit into your routine. One of the fastest ways to adopt a habit is to make it easy.

We recommend an custom designed thank you notes that are cool and memorable and right at your fingertips. This way the notes are personalized and your contact information is right on the back. Furthermore, they will promote your brand.

Thank you for reading this post on thank you notes. Give us a call if you would like a custom thank you note to start a new habit to build more sales.