Did you know that 70% of gift certificates are never redeemed? This according to a survey by Marketing Workshop Inc. It’s free money in your pocket as a retailer or restaurant owner! Time to start promoting gift cards/certificates. You should post a sign at your sales counter promoting gift certificates. Promote them in all your media including print ads, social media, digital media and broadcast. Offer incentives to encourage more sales. Make your gift certificates/cards look more enticing with creative and professional packaging. Insert them in a nice foldover card with a matching colored envelope with your brand printed on the front to increase the perceived value. Tomlinson Design & Advertising can help you with this creative gift certificate packaging and your promotional signs. Give us a call today.